Keyword Strategy for Google SEO or Web SEO

What is a Keyword?
A keyword is a word or phrase that a person enters into a search engine to get answer of an intended query.
Importance of  Google SEO  or Web SEO Keyword Strategy

Google SEO Keyword Strategy

Google SEO or Web SEO Keyword Strategy is a technique to determine the keywords that you should target with your SEO efforts. A major appeal of pay-per-click keyword marketing is the capability to compute the results and adjust the program accordingly. Choosing keywords for organic search, however, combines both art and science. By using most appropriate Keyword in your Google SEO efforts toward, you can manage to get maximum number of visitors. There may be thousands of relevant keywords; your attempt for SEO shall be to win top position during a web search of that very topic or phrase. Each keyword gives a very different outcome. In addition, significantly different levels of work are required to win each keyword. Keyword strategy facilitates to focus efforts on the keywords where the reward-to-work ratio is highest.
Steps in Keyword Generation Strategy for Web SEO

Google SEO - Keyword Generation

1. 1.    Step-1.  Generate Keywords. Create contestant keywords using the following techniques:-

• Brainstorm Keywords. Consider yourself the customer and generate keywords you will use for the search of the product or content. List them down, discard irrelevant and shortlist about five keywords.
• Competitor Analysis.  Check Keywords used by competitors and examine their relevance and effectiveness, examine their headings, Meta Tags, on-site content, and perform an analysis on their rankings and keyword traffic sources.
• Net Search. Search internet for relevant keywords and check its effectiveness.
• Keyword Generation Tools. Keyword generation tools are available on the net, use these tools to ensure that you have not missed any group.

 Web SEO - Keyword Analysis

1. 2.    Step -2.  Analyze Keywords.

   
   

   
   

   Do notfall prey to more traffic a keyword shows in an analysis, some very general words such as “marketing” or “business” are very competitive, making it harder to rank well for them in search engine results. The greater the volume of searches on a keyword, the more competitive it is. There are a number of different tools that can be used to determine the competitiveness of a specific keyword. Some of the factors for analysis are as follows:-

• Traffic Volume.  Using Google traffic data and other such tools, we can find out how many searches are carried out for each of the keywords being analyzed. Based on this data we can carry out a screening test. This way, we can get rid of keywords that are unlikely to prove valuable.
• Traffic Pattern Analysis. We can see, if the traffic is seasonal, temporary or perennial.
• Trend Analysis. We should select Keywords with rising popularity graph; Google Trends is a useful tool for this purpose.
• Relevance Analysis. Avoid using irrelevant but high value keywords; this is likely to reduce trust of the users.
• The Long Trail. "The Long Tail" is used to describe the hundreds to thousands of keywords and key phrases that a website is found for. The Long Tail is the opposite of focusing on the top 10-20 keywords for marketing your website.
• Conversion Rate and Conversion Value. This analysis is very important for those who are focusing on conversions rather than number of clicks, especially businesses like online retail shops and marketing companies.

  

  SEO Monitoring and Evaluation

  
  

  
  

1. 3.    Step – 3. Evaluation, Research and Improvement.

Once you have chosen keywords and embedded them into your website, you must monitor and evaluate results. If there are flaws or results are not up to the mark, keep on updating, revising and improving your keyword strategy. There are various tools available on the net for this purpose, you can use one of it.