Keyword Strategy for Google SEO or Web SEO

What is a Keyword?
A keyword is a word or phrase that a person enters into a search engine to get answer of an intended query.
Importance of  Google SEO  or Web SEO Keyword Strategy

Google SEO Keyword Strategy

Google SEO or Web SEO Keyword Strategy is a technique to determine the keywords that you should target with your SEO efforts. A major appeal of pay-per-click keyword marketing is the capability to compute the results and adjust the program accordingly. Choosing keywords for organic search, however, combines both art and science. By using most appropriate Keyword in your Google SEO efforts toward, you can manage to get maximum number of visitors. There may be thousands of relevant keywords; your attempt for SEO shall be to win top position during a web search of that very topic or phrase. Each keyword gives a very different outcome. In addition, significantly different levels of work are required to win each keyword. Keyword strategy facilitates to focus efforts on the keywords where the reward-to-work ratio is highest.
Steps in Keyword Generation Strategy for Web SEO

Google SEO - Keyword Generation

1. 1.    Step-1.  Generate Keywords. Create contestant keywords using the following techniques:-

• Brainstorm Keywords. Consider yourself the customer and generate keywords you will use for the search of the product or content. List them down, discard irrelevant and shortlist about five keywords.
• Competitor Analysis.  Check Keywords used by competitors and examine their relevance and effectiveness, examine their headings, Meta Tags, on-site content, and perform an analysis on their rankings and keyword traffic sources.
• Net Search. Search internet for relevant keywords and check its effectiveness.
• Keyword Generation Tools. Keyword generation tools are available on the net, use these tools to ensure that you have not missed any group.

 Web SEO - Keyword Analysis

1. 2.    Step -2.  Analyze Keywords.

   
   

   
   

   Do notfall prey to more traffic a keyword shows in an analysis, some very general words such as “marketing” or “business” are very competitive, making it harder to rank well for them in search engine results. The greater the volume of searches on a keyword, the more competitive it is. There are a number of different tools that can be used to determine the competitiveness of a specific keyword. Some of the factors for analysis are as follows:-

• Traffic Volume.  Using Google traffic data and other such tools, we can find out how many searches are carried out for each of the keywords being analyzed. Based on this data we can carry out a screening test. This way, we can get rid of keywords that are unlikely to prove valuable.
• Traffic Pattern Analysis. We can see, if the traffic is seasonal, temporary or perennial.
• Trend Analysis. We should select Keywords with rising popularity graph; Google Trends is a useful tool for this purpose.
• Relevance Analysis. Avoid using irrelevant but high value keywords; this is likely to reduce trust of the users.
• The Long Trail. "The Long Tail" is used to describe the hundreds to thousands of keywords and key phrases that a website is found for. The Long Tail is the opposite of focusing on the top 10-20 keywords for marketing your website.
• Conversion Rate and Conversion Value. This analysis is very important for those who are focusing on conversions rather than number of clicks, especially businesses like online retail shops and marketing companies.

  

  SEO Monitoring and Evaluation

  
  

  
  

1. 3.    Step – 3. Evaluation, Research and Improvement.

Once you have chosen keywords and embedded them into your website, you must monitor and evaluate results. If there are flaws or results are not up to the mark, keep on updating, revising and improving your keyword strategy. There are various tools available on the net for this purpose, you can use one of it.

How Search Engine Works for Google Search Engine Optimization (Google SEO)

Know How Search Engine Works for Google Search Engine Optimization (Google SEO)
The reason of Search Engine Optimization (SEO) is to make a website as Search Engine Friendly as possible. Google SEO does not require dedicated knowledge of algorithms, programming or taxonomy but it does require a fundamental understanding of how search engines work.

Search Engine Market Share

• How spiders work. Search engines gather data regarding a single website by sending an electronic spider to visit the site and copy its content that is stored in the search engine's database. Commonly identified as 'bots', these spiders are designed to follow links from one page to the next. As they copy and absorb content from one page, they record links and send other bots to make copies of content on those linked pages. Starting in the top left hand corner, a spider will read site content line by line from left to right. In case columns are used (as they are in most sites), spiders will track the left hand column to its end before moving to central and right hand columns. If a spider encounters a link, it will record that link and send another bot to copy and record data found on the page the link leads to. The spider will proceed through the site until it records everything it can possibly find there.
• How search engines figure out what pages relate to which keywords and phrases.

  

  Architecture of a Web Crawler

  
  

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  Search Engines are invented to offer their users with lists of pages that relate to the Search Terms that various people enter in their Search Box. Search Engines require establishing, which of the billions of pages is relevant to a small number of specific word or Phrase typed in Search Box. The Search Engine requires to know that your site relates to that Search Word or Phrase, and Google SEO needs to ensure that your content is noticed. A search spider documents following:-

1. The Title of the Website.
2. Examines the description Meta Tag.
3. Examines the site content

First two important components are found in the "head" section of the Source Code. As evident from the table above Google is the major player in Web Search, therefore, it is logical to base all our efforts on Google SEO.

Web SEO or Google SEO (Google Search Engine Optimization) Techniques

Google Search Engine Optimization (Google SEO) Techniques

Google SEO or Web SEO

1. Titles. Titles should be written using the strongest keyword targets as the foundation. Some titles are written using two or three basic two-keyword phrases, however do not make title Obscure by using too many keyword phrases.
2. Meta Tag. The description Meta Tag is also important. Search Engines tend to use it to gather information on the topic or theme of the page. A well-written description phrased in two or three complete sentences with the strongest keyword phrases woven into each sentence shall do the Job.
3. Website Content. Offer the Search Engines information in the easiest format for them to read. While some search engines can strip text and link content from Flash files, nothing beats basic body text when it comes to providing information to the Spiders. find a technique to engrave basic body text into a site without compromising the designer's intended look, feel and functionality.
4. Heading Tags. Make a proper use of headings by inserting relevant Keyword Phrases.
5. One Page for One Topic. If you need to express more than one topic on a page, you need more pages. Fortunately, creating new pages with unique topic-focused content is one of the most basic SEO techniques, making a site simpler for both live-users and electronic spiders.

   

   Federated Search Engine Diagram

   
   

   
   

6. Keywords Analysis. Search the internet for Strongest Keywords on the subject and use these  Strongest Keywords early in the content.
7. Keyword Phrases in the Anchor Text. A spider examines when reading the site, is the anchor text used in internal links. Using Pertinent Keyword Phrases in the Anchor Text is a basic SEO Technique aimed at solidifying the search engine's perception of the relationship between pages and the words used in the link.
8. Keep it Simple. Compose a site that is easy to find, easy to follow, and easy to read for search spiders and live-visitors with well-written topical content and relevant incoming links.
9. Site Maps. Site Maps help visitors including bots to navigate your site at their own. Use XML Site Maps to help in site navigation.
10. Link Building. Sites of good reputation that link to you will increase your reputation. After all, if a well reputed site feels that your site is important enough to link to, that means that your page has more value.

How to Set Up a Website

Set up Website

 Overview Setting Up a Website
This information is tailored for the beginner and amateur, taking you systematically through the whole process from the very beginning. I t is assumed that you already have an internet connection and you know how to surf internet. Following guidelines given by us, you can make your own website without much effort. Here I will make you aware that there is always a difference between a web site build by a professional and an amateur. For person and businesses having a well-established brand or product I will recommend a professional and for beginners, amateur, hobbyists and non-professional they can try building their own website provided they can afford time and effort.

Website Setting Up Process

1. 1.       Make a Plan to set up a web site. As required by another project you have to plan before you start building a web site. You must come up with answer to following questions

• What is purpose of creating the website
• Is web site is created for commercial(To Earn Money Online) or for non commercial purpose
• Who are targeted visitors of the Web Site
• Website is for general public or only targeted visitors
• What is budget for the web site set up and maintenance
• What shall be broad outline of the website
• You want professional help or not

1. 2.       Get a Domain Name

Like your home or office address, this will be your company's web address. Internet users will need to type this address into the search bar to go to your homepage as if you want to get information on Health you can visit www.healthinessbox.com. Names ending with .com are most suitable for commercial ventures. You have to pay for getting a Domain Name; however, few companies offer Free Domain Names. Free Domain Names are usually lengthy and end up like .co.cc and so on. To get more information on Domain Names, see “How to Search Domain Name”. To get information about leading Domain Hosting Companies, see “Best Domain Hosting Companies”. Getting a Domain Name does not mean that you get a website; it is just a name like any other company name that exists around you. The most widespread and frequently the most costly to buy is .com, but there are many more, such as .co.uk and .net. Depending on cost, it may make sense to register your domain name with multiple suffixes. A .co.uk address costs about $5 a year with a minimum registration period of two years. A .com or .biz address costs about $15 a year.

Website Setting Up Process

1. 3.       Choose a Web Host

A web host is a company that has computer with large storage space and it remain connected to the Internet 24/7. When you place your web pages on their computer, everyone in the world will be able to connect to it and view them. You will need to sign up for an account with a web host so that your website has a home. a domain name is analogous to getting a business name, getting a web hosting account is analogous to renting office or shop for your business.

• Web host is important because visibility of your web content on Internet will depend on the performance of your “Web Hoisting Company”. See more information about “Best Web Hoisting Companies”.
• There are various Types of Hosting Services provided by companies, for non-commercial use any type of web hosting service can work; however, for commercial and more professional work you need professional to select right kind of Hosting Services for your Website.

1. 4.       Designing your Web Site and Web Pages

You have two options:-

• Option No. 1. Get you web site developed from a professional, in this case, you have to give your requirement to the designer, provide him necessary information and finally approve the designed web site (For very economical and good Web Site Designing, my recommendation is “ 1“ .
• Option No. 2.  Design your web pages and website yourself. Systematic procedure for designing your website is covered in “Step by Step Procedure for Designing Website”.

How to Search Domain Name or Domain Search

Search Domain Name or Domain Search
What is a Domain Name
Domain is an area of territory owned or controlled by a ruler or government. Domain Name is a series of alphanumeric strings separated by periods, such as www.Google.com,serving as an address for a computer network. A domain name is a case-insensitive string of letters, numbers, and hyphens that is used to define the location of a website.
Domain Name Overview

Search Domain Name

Domain Name plays a major function when people discover, remember, think about, talk about, search for, or navigate to a Website or Blog. Domain Name sets up a theme and creates a Brand Name of a Website or Blog; people preconceived what must be there in the Website or Blog before even visiting it. Forthcoming with a superior Domain Name requires a permutation of strategy, imagination and good linguistic skills.
Considerations  an Tips for Selecting a Good Domain Name

• Shorter is Better. Short domain name is easier for your visitors to remember, type and share.
• Captivating and Memorable. The domain that are based on common and popular words are easy to remember, type and communicate.
• Easy to Spell and Pronounce. Try to find a domain name that only has one possible spelling. Most people cannot spell so make it easy for your website visitors to remember by choosing a domain name without a confusing spelling.



Domain Name

• Commercial Appeal. Select a domain name as if you are selecting words for advertisement. Commercially appealing domains are likely to attract more clicks.
• Use“.com” Domains. If you are looking for a domain name for a business then it is even more important to choose a .com for your domain name because of the credibility boost that a .com domain name brings. If you are operating from a specific country than domain Names like .uk, .au, .in, .pk etc are also feasible. Domain Names with .net, .org are also good options.
• Discard Hyphens and Numbers. Hyphens and numbers make it tough speak, talk, type and remember. domain name falls down on being easy to forget to type numbers or hyphens. Avoid using awkward characters and if possible don’t use numbers also in the domain name.
• Use a Unique Domain Name. Do not copy or wrongly spell popular domain  names, avoid too similar to competing domain names.
• Keywords. Choose a Domain Name that is full of keywords, Keywords must be related to your website.
• No Copy Righted Infringements or Trade Mark Violations. Do not a violate someone else trademark or copy righted materiel.

Google Domain Name
You can purchase a domain name as part of the sign-up process. To purchase a domain name while signing up for Google Apps:

1. Go to http://www.google.com/a and click Start Free Trial.
2. Enter information about you and your business, then click Next.
3. Select the option to Buy a new domain, enter the domain name you'd like to register in the text box, and select the appropriate top-level domain (.com, .edu, and so on) by clicking the arrow buttons next to the default .com.
4. Click Check availability.Google checks whether the selected domain name is available. If someone else has already registered the name, repeat steps 3 and 4 with a new name. If the domain name is available, the rest of the form becomes ungraded. Complete the remaining fields to create your Google Apps account.

Get Free Domain Name
There are sites available where you can create a free website, blog or community forums and publish it on the web at absolutely no cost. However, unfortunately, many Free Website Hosting providers still offer a long and very difficult to remember web address to their free site hosting users. Few providers according to the features and quality of the offered services and free domains are as follows:

1. FreeDomain.co.nr (free .co.nr domain)
2. Biz.nf (free .co.nf domain)
3. Co.cc (free .co.cc domain)
4. Dot.tk (free .tk domain)
5. Biz.ly (free .biz.ly domain)

How to Choose Niche for Blog or Website

Content Writing – How to Choose Niche for Blog or Website

What is a Niche
A niche is fundamentally a focused market containing a group of people who share a common interest or quality.
Choosing a Niche Overview

For a successful Internet Content for Blog or Website, one has to listen, discuss, write and read about topic more or less on a daily basis for the next several years. One has to be prepared to work for a year or two without, or with very little, financial compensation. One has to invest thousands of hours literally betting with useful time. You have to develop content that is worth being noticed by internet users. Careful research for your niche and looking for the precise angle will make your content irresistible. If you do not choose wisely, you will soon abandon what you doing because of the simple fact that you are not being noticed on the internet and you are not getting traffic.
Methodology of Niche Selection

1. 1.    Brainstorming

Niche Selection Process

You have to discover your true passion and spend a great amount of time and energy in creating a good content, promoting your website and be prepared to learn something new every single day. 99 % of the people, who try to make money online by running a website, fail. There is no “get rich quick” scheme. Creating and especially managing a website is a long learning process and if you do not enjoy it, you will certainly fail. Take hold of a pencil and a piece of paper, brainstorm many ideas about your new website, and discover your true passion.

1. 2   Research

Go on net and start research, you will find everything is already available on the internet. Dozens of people are already doing it and you will be a mere another addition. Novel idea is one in millions. You have to create novelty within this gang of competitors. You have to select niche where you can do that. Also Remember, there is room for everyone at least for one click. A huge niche may be more work, more risk, with a slower return, but it also comes with a larger potential payoff.

1. 3.    Funnel Down your Research

Select three to five topics, remember if your topic is too broad, your content would be scattered and disconnected and you will not get high ranking on the search engine. However, if you choose a very narrow topic you will run out of content and very few people may be interested. Research must give following answers:

• How immense is the niche?
• How competitive is the niche?
• How profitable is the niche?

1. 4.    Profitability

If your aim is to earn money through your blog or website, than one of the most important factor to consider is the profitability. If you are investing thousands of hours in development of content and at end of the day you find that content is unable to generate cash on the net, you will be extremely dejected. I must warn you content generally do not generate enough cash to be a profitable business venture; therefore, it is more feasible as hobby rather than business option. Few topics generate more traffic than others do, you must search Google Trends and other such sites for popularity of the topic you are choosing.
Golden Rules for Selecting a Niche

• Rule -1.You should be Interested in the Topic"Do what you are devoted to", Choose a topic that reflect your passion. This most likely includes a hobby or lifestyle choice.
• Rule – 2. Choose a niche where you have professional experience or expertise.
• Rule – 3.  Choose something you would like to start doing. A new hobby or lifestyle, or something you would like to collect or get into.
• Rule – 4. Popular topics generally generate more traffic
• Rule – 5. Choose a growing topic not shrinking
• Rule – 6. Take into account competitors on the subject or Niche

Earn Money Online through Content Writing

Earn Money Online

Technique to Earn Money Online through Content Writing

There are a number of techniques to earn money online. Options range from creating your own product to sell online, making money as a professional blogger, managing an online community, developing a content site on a hot topic - just to name a few. Content writing is one of the reliable method of earning money on internet. You have to select correct content and correct hosting technique to become successful. Tips are as follows:

• Choose a Niche.
• Register a Good Domain Name.
• Set up a Website or Blog with www.wordpress.com or www.blogspot.com
• Set up your Social Media Accounts.
• Optimize you text with SEO Techniques
• Prepare Keyword Strategy; you can get help for latest trends from Google Trends.
• Chose and sign up for Affiliate Programs in your niche.
• Write Product Reviews for those products.
• Get links pointing to your pages or blog posts
• Keep on creating content, getting links & interacting via Social Media.