Know How Search Engine Works for Google Search Engine Optimization (Google SEO)
The reason of
Search Engine Optimization (SEO) is to make a website as
Search Engine Friendly as possible.
Google SEO
does not require dedicated knowledge of algorithms, programming or
taxonomy but it does require a fundamental understanding of how search
engines work.
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| Search Engine Market Share |
- How spiders work.
Search engines gather data regarding a single website by sending an
electronic spider to visit the site and copy its content that is stored
in the search engine's database. Commonly identified as 'bots', these
spiders are designed to follow links from one page to the next. As they
copy and absorb content from one page, they record links and send other
bots to make copies of content on those linked pages. Starting in the
top left hand corner, a spider will read site content line by line from
left to right. In case columns
are used (as they are in most sites), spiders will track the left hand
column to its end before moving to central and right hand columns. If a
spider encounters a link, it will record that link and send another bot
to copy and record data found on the page the link leads to. The spider
will proceed through the site until it records everything it can
possibly find there.
- How search engines figure out what pages relate to which keywords and phrases.
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| Architecture of a Web Crawler |
Search Engines are invented to offer their users with lists of pages that relate to the Search Terms that various people enter in their Search Box. Search Engines require establishing, which of the billions of pages is relevant to a small number of specific word or Phrase typed in Search Box. The Search Engine requires to know that your site relates to that Search Word or Phrase, and Google SEO needs to ensure that your content is noticed. A search spider documents following:-
- The Title of the Website.
- Examines the description Meta Tag.
- Examines the site content
First two important components are found in the "
head" section of the
Source Code. As evident from the table above
Google is the major player in
Web Search, therefore, it is logical to base all our efforts on
Google SEO.
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